3D Mood Board Platform Secures $2M for AI Visual Search Launch
MattoBoard: Revolutionizing the Interior Design Process with AI
MattoBoard is a startup that aims to transform the creative workflow of interior designers and architects. With a focus on developing user-friendly, web-based software, the company is now stepping into the realm of artificial intelligence (AI). Recently, MattoBoard announced a $2 million seed funding round to further enhance its offerings, including the introduction of a new feature called Design Stream.
What is MattoBoard?
MattoBoard is often likened to a "3D version of Canva." This software enables users to combine over 1,000 virtual materials, create mood boards, and serve as a consolidated platform for experimenting with design ideas across multiple projects. The goal is to streamline the design process and make it easier for professionals and amateurs alike to visualize and create stunning interior spaces.
The Challenge in the Design Industry
According to estimates, the architectural and design services industry is projected to be worth approximately $201.97 billion in 2024. However, MattoBoard highlights a significant issue—many designers still rely on outdated product curation methods. Currently, designers frequently order physical samples to evaluate materials, which can slow down their workflow considerably.
Moreover, this practice not only delays the creative process but also leads to waste. Designers often order more samples than necessary, contributing to the staggering 92 million tons of waste the textile industry generates each year.
Streamlining the Design Process
One of the standout features of MattoBoard is its ability to facilitate digital concepts before any physical samples are ordered. This approach makes the creative process quicker and more efficient. Instead of being stuck waiting for samples to arrive, designers can present their ideas visually to clients and make adjustments based on feedback.
Introducing Design Stream: An AI-Powered Tool
Coming soon to MattoBoard is the innovative feature known as Design Stream. This AI-driven tool will enable designers to search for specific products using natural language and visual inputs. With Design Stream, designers can effectively articulate their visions in their own words and receive tailored recommendations that fit their unique requirements.
MattoBoard plans to develop its own custom AI models that focus specifically on the design industry, addressing a gap it sees in existing large foundational models that are generally too broad.
A Strong Leadership Team
Founded in 2022, MattoBoard is led by CEO Guy Adam Ailion, an architect and designer with over two decades of experience. Ailion is known for his work on the award-winning IO House in London. He is joined by George Hart, the Chief Technology Officer (CTO), who previously co-founded Hometapper, and Sabina Khilnani, the Chief Operating Officer (COO).
Ailion points out a significant concern in the industry by stating, “Architects and designers waste 40% of their time just searching for products and materials.” He believes that this aspect of the architectural and design workflow is long overdue for digital transformation.
Unique Features of MattoBoard
One of MattoBoard’s innovative features is its use of 3D twins for materials. This technology mimics real-life interactions by capturing how surfaces and textures behave with light and shadow. Users can manipulate objects on the platform to see how materials react under different angles, offering insights into the design’s visual appeal.
Additionally, designers can upload their own product images to enhance their 3D mood boards. This feature adds a personal touch to the design process, allowing users to tailor their boards to their specific needs.
An All-in-One Design Solution
Typically, designers use multiple platforms for different stages of their workflow—Canva for creating designs, Pinterest for mood boards, and Photoshop or 3D rendering software for visualization. MattoBoard aims to merge all these functionalities into one cohesive platform. With the planned search functionality, users can discover and purchase materials and products directly through MattoBoard.
User-Friendly for All
What makes MattoBoard particularly appealing is its accessibility. Even those who are not professional designers can navigate the platform with ease. Early tests show that it is user-friendly enough for beginners, hobbyists, and students.
Growing User Base
Since its launch, MattoBoard has attracted approximately 200,000 designers to its free platform. In addition, there is a premium Pro version available for $30 per month, which more than 2,000 designers are currently using.
Future Aspirations and Funding
The recent funding round was led by Acrobator Ventures, with contributions from Home Depot Ventures and Masco. This capital will help MattoBoard expand its materials database and forge partnerships with global suppliers. Ailion expressed high aspirations, stating that their goal is "to bring every material in the world online."
Conclusion
In summary, MattoBoard is set to innovate the interior design industry by introducing AI-driven solutions that make the design process faster, more efficient, and user-friendly. With its commitment to digital transformation and a strong leadership team, MattoBoard is poised to make significant strides in helping designers and architects streamline their workflows and reduce waste.
