VIRGIO, India’s fastest-growing sustainable fashion brand, is celebrating its first anniversary with significant strides in revolutionizing the fashion industry. Co-founded in 2022, VIRGIO is challenging fast fashion norms by offering stylish, high-quality, and sustainable clothing accessible to all.
A Commitment to Circularity
VIRGIO embraces a circular fashion model, prioritizing the entire lifecycle of garments. From sourcing sustainable materials to reducing textile waste and promoting responsible disposal, the brand is committed to minimizing its environmental impact. Its partnership with Carbon Trail allows consumers to track the carbon footprint of each garment, promoting transparency and informed choices.
Smart Technology for Conscious Consumers
VIRGIO utilizes smart QR codes embedded in its garments to provide customers with detailed information about the product’s carbon footprint, fabric composition, and care instructions. This innovative technology empowers consumers to make eco-conscious decisions while reducing the need for multiple fabric labels.
A Year of Growth and Expansion
In its first year, VIRGIO has achieved remarkable growth, amassing a loyal customer base and expanding its online presence. The brand has diversified its product range, offering a wide variety of sustainable apparel and accessories. VIRGIO also prioritizes sustainable packaging, using biodegradable and plastic-free bags.
Sustainability Milestones
VIRGIO has made significant progress in its sustainability journey. By utilizing natural fabrics and implementing eco-friendly production processes, the brand has reduced its carbon footprint and water consumption significantly.
Giving Back to the Community
VIRGIO’s commitment to social responsibility is evident in its “Smile in Style” campaign, which partnered with a non-profit organization to provide new outfits to underprivileged children.
Expanding Reach and Recognition
VIRGIO is expanding its presence through partnerships with multi-brand retail outlets and online platforms. The brand’s dedication to ethical and sustainable practices has also earned it recognition, including the PETA India Vegan Fashion Award.
Leading the Sustainable Fashion Movement
As VIRGIO celebrates its first anniversary, it continues to pave the way for a greener and more conscious fashion industry. By combining technology, innovation, and a commitment to sustainability, VIRGIO is inspiring a new generation of consumers and setting a positive example for the fashion world.