Indian Tablet Market Sees 42.8% Year-over-Year Growth in 2024, Samsung Maintains Leadership

In 2024, the Indian tablet market saw significant growth, expanding by 42.8% compared to the previous year. This increase was driven by strong performance in both consumer and commercial segments. While consumer tablet sales rose by 19.2%, commercial sales surged by an impressive 69.7%. Overall, manufacturers shipped a total of 5.73 million tablets in the last year.

According to a report from IDC, Samsung continues to dominate the Indian tablet market, securing a remarkable 42.6% share. This translates to 2.44 million tablets shipped in 2024, a sharp increase from the 1.58 million units sold in 2023, when the company held 39.5% of the market. Samsung’s growth can be attributed to its strong involvement in public sector education projects, effective marketing across consumer channels, and a significant increase in inventory for online sales. Additionally, the rising costs of personal computers and improvements in Android tablets contributed to Samsung’s strong performance.

Acer has also made a notable ascent in the market, moving up three spots to claim second place. The company shipped 1.074 million tablets in 2024, compared to just 293,000 units in the previous year. This growth is largely due to Acer’s success in the commercial sector, where government and educational contracts have driven sales.

Apple held onto its third position in the market, controlling 11% of the share with 628,000 iPad units shipped in 2024. This reflects a slight increase from the 2023 figures, where the company shipped 113,000 units and held a 10.4% market share. Apple’s iPads performed well in both commercial and consumer segments, with a particular increase in usage by executives in various sectors, including government and fast-moving consumer goods (FMCG) companies.

The fourth spot in the market was shared by Lenovo and Xiaomi, both capturing 9% of the market share. Lenovo’s performance, however, has seen a decline, with the company shipping 517,000 tablets in 2024, down from 575,000 units in 2023.

The increase in the tablet market indicates a growing demand among consumers and businesses alike, highlighting the importance of such devices in both educational and corporate environments. As more people and organizations recognize the benefits of tablets, it’s likely that the competition among brands will continue to intensify, resulting in further advancements in technology and product offerings.

The overall trends in the Indian tablet market reflect a shift towards increased use of tablets, making them essential tools for both learning and work in an evolving digital landscape.