# Leonardo.Ai for architects: AI images, uses and limits

Source: https://cloudbrain.in/ai-tools/leonardo-ai
Last updated: 2026-11-12

Leonardo.Ai is a web-based AI image and video generator. Architects and designers use it for concept images, mood boards and marketing visuals, and can train custom models on reference images to keep a consistent style. On the free plan your images are public. Images are not based on your model, so they drift from the design.

## What is Leonardo.Ai?

Leonardo.Ai is a web-based platform for generating images and short videos from text and reference images. Paid plans can train custom models on your own image sets, which helps keep a consistent style. There is also an API for developers.

## How do architects use Leonardo.Ai?

- **Mood boards and concept images** at the start of a project
- **A consistent visual style** across a pitch, using a custom model trained on your references
- **Short atmospheric clips** for presentations
- **Supporting marketing images** alongside model-based renders

## What should you check before using it on projects?

1. **Design drift.** Compare every image with the current drawings and label it as a concept image.
2. **Plan and privacy.** Use a paid plan with private generations for unpublished project material.
3. **Rights.** Check the ownership terms for your plan before using images commercially.

Our article on [AI rendering for architects](/insights/ai-rendering-for-architects) explains where AI images fit, and our [AI visualisation](/services/ai-visualisation) service sets up image pipelines for design teams.

## Frequently asked questions

### Is Leonardo.Ai free?

Yes, there is a free plan with daily tokens. Paid Essential, Premium and Ultimate plans add more tokens, private generations and custom model training. Check current prices on Leonardo's pricing page.

### Who owns images made in Leonardo.Ai?

According to Leonardo, paid subscribers own their generations, while on the free plan Leonardo holds rights to the images and grants you a commercial licence. Read its current terms before using images in client work.

### Can Leonardo.Ai render my actual design?

Not accurately. It generates images from prompts and reference images, not from your model. For images that must match the design, use a model-based render.