Google will be airing commercials during the Super Bowl this Sunday.
You can watch the commercials on YouTube before the game.
The main commercial, titled "Dream Job," is designed to be emotional. It marks 15 years since Google’s first Super Bowl ad.
"Dream Job" Commercial: Emotional Storytelling
Focus: The commercial, "Dream Job," focuses on the Gemini Live feature and how it can assist people in everyday situations.
Plot: The ad tells the story of a father preparing for a job interview.
Goal: The commercial aims to highlight how the Gemini Live technology can help the father succeed and boost confidence using his experience as a parent.
Reaction: Early reactions to the ad on YouTube indicate that it’s designed to evoke feelings from viewers.
Gemini Live: The Featured Technology
Gemini Live’s Role: Both the "Dream Job" and "Party Blitz" commercials highlight the use of Gemini Live on Google Pixel phones.
Functionality: Gemini Live is a conversational voice assistant powered by Artificial Intelligence (AI). It aims to make interacting with AI more like a natural conversation, rather than using a traditional chatbot.
Availability:
Initially, it was available for Google One AI Premium subscribers.
It became available for free to all users in October 2024.
Additional Super Bowl Campaign Elements
Pre-Game Commercial on YouTube: Google is releasing a commercial on YouTube prior to the Super Bowl, further building anticipation.
"Party Blitz" Commercial:
This commercial will be shown on digital channels and social media.
It centers on a relatable situation of someone trying to impress others with their knowledge.
It shows how AI can help people navigate unexpected situations.
Local Market Ads:
Google will run 50 ads in various local markets.
These ads aim to showcase how small businesses are utilizing Gemini in Workspace features specifically within their local areas.
Interactive Elements: Beyond commercials, Google also has creator content and in-game experiences scheduled for this event.
Super Bowl Sunday and Gemini Live
Overall Message: The campaign promotes Gemini Live on Pixel as a tool to help users with various tasks.
Capabilities: According to Google, Gemini Live on Pixel can assist users with:
Learning
Planning
Creating
Getting things done
Theme: The company expresses how Gemini Live can be helpful, even for mastering football trivia.
