Apple implements changes to distance itself from iPhone adult content applications.

Recently, Apple made some changes to address confusion over its stance on certain apps, specifically regarding a porn app that was set to be available for iPhone users in the European Union through a third-party app store. Initially, this led to headlines suggesting that Apple had approved the app, which was misleading.

The issue began when the European Union introduced the Digital Markets Act (DMA) last year, which required Apple to allow third-party app stores on its devices. While Apple complied with this regulation, it tried hard to make the process difficult for iPhone users. One of Apple’s main concerns was that allowing these third-party stores would mean they couldn’t block certain types of apps anymore, including pornography, which Apple has consistently rejected in the past.

Even though Apple agreed to allow third-party app stores, it still maintained the right to ensure that apps met safety and security standards before they could be available on these platforms. This was the case for a porn-browsing app called Hot Tub. However, after Apple checked the app and found it met their requirements, the developer received an email that indicated the app was approved for release.

The wording in the email stated, “The following app has been approved for distribution.” Because of this phrasing, it was technically correct for the marketplace, AltStore, to claim that Apple approved of the app. However, Apple quickly responded to clarify that this did not mean they endorsed the app. Apple emphasized that it would never allow such an app in its own App Store. They explained that the requirement to allow distribution came from the European Commission, and they remained concerned about the safety of their users.

To solve this misunderstanding and prevent further confusion, Apple recently changed the email’s wording from “has been approved” to “is now ready” for distribution. This subtle change shifts the implication away from any explicit approval of the app while still letting developers know that the app meets the necessary requirements.

This adjustment was noticed by Riley Testut, a developer from AltStore. He highlighted the wording change, noting that it was a clever way for Apple to communicate this message without giving any endorsement to the app, as pointed out by John Gruber, a technology writer. This method keeps the message clear for developers while distancing Apple from any approval of controversial content.

In summary, Apple has taken steps to clarify its communication regarding app approvals in light of new regulations in the European Union. By changing the wording in their notifications to developers, they aim to avoid any misunderstandings that could imply support for apps they do not endorse, particularly those related to adult content.