Getting into an app that contains content not meant for young people is often too easy. Most apps only require users to check a box stating they are over 18, which is not a reliable way to keep kids out. It’s hard to believe that anyone under 18 would actually check a box to pretend they are older just to see some images. To tackle this issue, Apple has announced that it is developing new ways to keep children safe online, which will be introduced gradually.
Apple aims to help parents better protect their kids from inappropriate apps. The first phase of these new measures is set to launch now, with additional steps going live later in the year. Apple has even published a document called "Helping Protect Kids Online" to explain their plan. One of the first actions they are taking is to change how parents set up Apple Accounts for their children. Previously, the company required a credit card number to prove that an adult was setting up the account, but they realize this may not be secure enough.
To enhance the safety measures, Apple will now examine the credit card information linked to the parent’s Apple Account. They will check if the adult has a history of using their payment method and if they have used security features like Face ID or Touch ID. If everything checks out, the parent can move forward with creating their child’s account without needing to provide extra sensitive information.
Apple has pointed out a significant concern: while not all apps in the App Store require strict age verification, requiring personal documents like driver’s licenses or social security numbers could be invasive. Many children in the U.S. do not have government IDs, which would mean parents would have to share sensitive information just to give their kids access to child-friendly apps. Apple argues that this approach does not serve the interests of privacy or user safety.
Furthermore, Apple will give parents the option to share their children’s age ranges with app developers. This way, only age-appropriate apps will be presented to kids when they browse. Importantly, this information will be shared without revealing exact birth dates or other personal details. Parents can choose to disable this feature whenever they want.
Another significant update from Apple is to improve the age ratings of apps in the App Store. Starting later this year, when kids search for apps, they will not see any app rated for an older audience than what their parents have set. This new system is meant to limit exposure to inappropriate content easily. Apps are categorized into several age ratings:
- Age 4+: These apps have no troublesome content.
- Age 9+: These might have some mild cartoon violence or light profanity, but generally, they are still suitable for kids.
- Age 13+: These apps may contain some medical references or discussions around adult themes, but nothing too intense.
- Age 16+: These can include more serious content, including mature themes or intense situations.
- Age 18+: These apps may have gambling, sexual content, drug references, or severe violence, and are strictly for adults.
Through these changes, Apple aims to create a safer online space for kids while still allowing them access to enjoyable, appropriate content.