Verizon’s Consumer Habits Unveiled: A Deep Dive into the 2024 Report
Company Background and Recent Report
- Founding: Verizon was formed in 2000 through the merger of Bell Atlantic and GTE.
- Strategic Acquisitions: Key acquisitions have helped Verizon become the largest wireless carrier in the US.
- Acquisition of Alltel in January 2009
- Consumer Connection Report: Verizon releases an annual report detailing customer behavior patterns.
Data Usage Trends
- Overall Increase: Data usage is increasing.
- Average monthly usage has grown by 6% year-over-year.
- Connected Devices: A key driver of data growth is the increasing number of connected devices per household.
- Average Verizon internet household: 15 connected devices.
- Data Consumption per Household: Homes with Verizon internet consume significant data.
- Average monthly data usage: 656GB.
Social Media Insights for Parents
- Focus of Parental Concern: The report highlights social media platforms of interest for parents.
- Tumblr
- Snapchat
- Whisper (anonymous messaging app)
Holiday and Event-Related Phone Call Patterns
- Peak Calling Holiday: New Year’s Eve sees the most calls, surpassing Mother’s Day.
- NFL Game Day Usage: Mobile device usage at NFL games has surged.
- Year-over-year increase in 2024: 37%
- Video-related data usage: 25% of the total.
- Highest Usage Game: The New York Giants vs. Dallas Cowboys game on November 28th, 2024 saw the most mobile device activity.
Device Purchase and Upgrade Preferences
- In-Store vs. Online Purchases: A large percentage of purchases still happen in physical stores.
- In-store purchases: 62%
- Online purchases: 23%
- In-Store Device Upgrades: A significant number of upgrades are completed in person.
- In-store upgrades: 64%
Demographic Trends in Shopping Preferences
- Younger Customers: Customers under 35 years old are more likely to shop online.
- Older Customers: Those aged 55 and older prefer in-store shopping.
Online Ordering Behavior of Older Customers
- Mobile Ordering: A surprising trend amongst older customers.
- Customers aged 55 and up using mobile devices for digital orders: 71%
- Customers aged 55 and up using desktop computers for digital orders: 29%
