February 2025 Sales Breakdown for Mahindra
Mahindra has reinforced its hold on the Indian automotive market by showing a strong 18.91% year-on-year (YoY) sales growth in February 2025. The company sold a total of 50,420 units, up from 42,401 units during the same time last year. This growth can largely be attributed to the robust demand for its SUV offerings, particularly models like the Thar, XUV 3XO, and XUV700.
### Detailed Sales Breakdown for February 2025
Looking closely at Mahindra’s sales figures, the Scorpio and Scorpio N models emerged as the top sellers, with a total of 13,618 units sold in February 2025. However, this reflects a decline of 9.52% compared to February 2024, when 15,051 units were sold. On a brighter note, the Thar, along with the newly launched Thar ROXX, saw a remarkable increase in sales. They reached 9,248 units sold this February, marking a significant rise of 59.12% from last year’s 5,812 units.
The Bolero lineup, which has traditionally performed well in rural markets, experienced a sales drop of 14.07%. It sold 8,690 units this February compared to 10,113 units in February 2024. On a positive note, the XUV 3XO, which has replaced the XUV300, reported an impressive 86.37% growth, selling 7,861 units compared to 4,218 units last year. The XUV700 also demonstrated positive performance by achieving 14.08% sales growth, reaching 7,468 units compared to 6,546 units in February 2024.
In the realm of electric vehicles (EVs), Mahindra has expanded its offerings with the recent introduction of the XEV 9e and BE 6 models. The XEV 9e recorded sales of 2,205 units, while the BE 6 accounted for 991 units. It is important to note that these figures reference wholesales, indicating dispatches from Mahindra to dealerships. As of now, deliveries of these new electric SUVs have yet to begin. Meanwhile, the XUV400 EV faced a decline, with sales dropping 47.21% to just 322 units in February, down from 610 units last year, signaling increasing competition in the electric vehicle sector. Additionally, the Marazzo, a model that occupies a niche market, sold only 17 units this February, reflecting a 66.67% decrease from 51 units last year.
### Month-on-Month Performance in February 2025
Although February’s year-on-year sales grew, Mahindra’s month-on-month (MoM) sales dipped slightly by 0.47%, totaling 50,420 units compared to 50,659 units in January 2025. This minor decrease is indicative of fluctuating demand across various models. The Scorpio range saw a notable decline of 11.81%, selling 13,618 units in February versus 15,442 units in January. On the other hand, the Thar enjoyed strong growth of 22.38%, increasing from 7,557 units in January to 9,248 units in February.
The Bolero’s sales remained stable with 8,690 units sold in February, holding flat compared to the previous month. The XUV 3XO experienced a decrease of 7.01%, falling from 8,454 units in January to 7,861 units in February. The XUV700 followed a similar trend, with sales decreasing 11.08%, dropping from 8,399 units in January to 7,468 units in February.
On a positive note, the XEV 9e made headlines with an exceptional 93.93% increase in month-on-month sales, jumping from 1,137 units in January to 2,205 units in February. The BE 6 also posted improved sales, rising from 700 units in January to 991 units in February. The XUV400 EV saw a slight increase, selling 322 units in February, up from 288 units the previous month. Lastly, the Marazzo recorded 17 units sold in February after no sales in January, signaling a glimmer of recovery for this model.
