Legendary sports car manufacturer to reveal new model with assistance from Top Gear icon – only weeks after concerns for their survival.

Morgan Motor Company Unveils New Supersport Model

Introduction to the New Model

The famous British sports car brand, Morgan Motor Company, is about to launch a new model named the Supersport. This exciting news comes with the help of Richard Hammond, a well-known TV presenter who is a big fan of the Morgan brand and a star of "Top Gear."

The Unveiling Details

Morgan will unveil the Supersport at their factory located in Malvern, Worcestershire, on March 11. This new vehicle will replace the Plus Six model, which stopped production last year. Since then, only a limited edition, known as the Plus Six Pinnacle, was made available to the public.

In a recent video on the Morgan Motor Company’s YouTube channel, Richard Hammond announced that he would be there to present the new Supersport. Fans of Morgan are eager to see how this new model continues their classic design while incorporating modern features.

Design and Features

The new Supersport will maintain aspects of Morgan’s signature style, but with some updated elements. A camouflaged prototype has already been spotted, suggesting some exciting design changes. Here are some expected features based on the prototype:

• Hard-top Roof: Expect a hard-top like the one on the Plus Six, likely designed to be removed for a more open driving experience.
• Powerful Engine: The Supersport is set to be equipped with a 3.0-liter inline-six engine from BMW, delivering an impressive 335bhp.
• Overall Design: The iconic look that Morgan cars are famous for will be preserved. The combination of classic craftsmanship with modern technology will keep Morgan’s unique British style alive.

Price Expectations

Although Morgan has not released the starting price for the Supersport, experts speculate it will be around £96,995, aligning it with the price of the Plus Six Pinnacle. Given the brand’s reputation for quality, enthusiasts expect the Supersport to be a worthwhile investment for any sports car lover.

Company’s Current Situation

While the launch of the Supersport is exciting, it comes at a challenging time for Morgan Motor Company. The brand has been navigating uncertainties in the automotive industry, particularly due to the UK’s new electric vehicle (EV) regulations. As a manufacturer known for creating a low volume of cars each year, such changes could significantly impact their future plans.

Morgan produces around 850 cars annually, with a waiting list that can extend up to six months for buyers. However, the company is facing pressures related to upcoming regulations that will require manufacturers to transition to electric vehicles by 2030. This change has led to concerns about how smaller manufacturers like Morgan will meet new standards without losing their identity.

Management’s Concerns

Recently, Matthew Hole, the managing director of Morgan, expressed concerns about the lack of clarity surrounding these regulations. He shared that the development time for creating a new EV model could take two-and-a-half to three years. Given this timeline, the urgency of planning investments and production methods has become more critical.

• Time is Running Out: What makes this situation more pressing is the impending deadline for EV production. Clearly defining the timeline for Morgan’s transition from internal combustion engines to EVs is a priority, given that customers are still keen on their traditional engines.
• Variety of Markets: Morgan sells cars across various countries, many of which still use petrol engines. Their current vehicles are designed to be lightweight and low-emission, contributing to a sustainable driving experience.

The Morgan Legacy

Morgan is well-known for its unique blend of classic designs, traditional craftsmanship, and modern engineering. Each car they produce features a distinct touch that makes it one-of-a-kind. The upcoming Supersport aims to preserve this heritage while modernizing the driving experience with improved technology and performance.

Awaiting the Future

As the launch date nears, excitement surrounds the new Morgan Supersport. This iconic brand is taking significant steps into the future while staying true to its roots. Fans eagerly await the unveiling and hope that the Supersport will live up to Morgan’s proud legacy of creating timeless, quality sports cars.