Qualcomm has introduced the Snapdragon X processor with the goal of making AI-powered personal computers (PCs) more widely available. This new chip brings exciting features, especially in terms of generative AI, while also offering improved battery life and efficiency. The Snapdragon X is built on Qualcomm’s advanced Orion CPU design, which is also used in their X Elite and X Plus chipsets. Kedar Kondap, the Senior Vice President of Product Management at Qualcomm, recently discussed the company’s ambitions for this technology and how it stands apart in the market during an interview.
Qualcomm has been involved in the computing space before, but this launch represents a significant effort, especially in India where the company sees a chance to energize the PC market. They recognized a need to reignite interest in PCs by focusing on technical improvements, particularly with their Orion CPUs. These enhancements ensure that consumers enjoy high-performance computing in this new lineup.
One of the main suggestions from users is the demand for better battery life in their devices. Qualcomm is well-known for offering excellent battery performance in smartphones, and they intend to extend that strength to their PCs as well. Additionally, with the rise of generative AI—a technology Qualcomm has been developing for over a decade—they aim to integrate its capabilities into the computing space effectively.
Kondap noted that the timing for this product launch is crucial. With the industry undergoing significant changes and as Windows 10 approaches its end of service, more consumers are looking to upgrade their PCs. Qualcomm believes that providing high-performance PCs with impressive battery life and AI features will meet this growing demand.
In India, PC ownership is still low, with less than 10% penetration among the population. Given the push for more accessible computing experiences in education, Qualcomm sees an opportunity to provide affordable PCs that can meet users’ needs. Kondap mentioned that Indian consumers are quick to adopt new technology, including generative AI, which is being used at high levels across various industries.
Snapdragon’s pricing structure, starting at $600, aims to appeal to value-conscious consumers. Kondap highlighted that Indian buyers are willing to purchase products once they recognize their value. The evolution in smartphone sales illustrates this point: Indian consumers have shifted toward purchasing smartphones, realizing the benefits they provide, such as powerful cameras that replace traditional DSLRs. Qualcomm expects a similar mindset to apply to PCs.
Qualcomm is dedicated to educating consumers in India about its products, which is why they have opened Snapdragon Experience Zones in stores. These spaces are designed to show users how products work and what advantages they offer, playing to the country’s unique buying behaviors.
Qualcomm intends to provide hands-on experiences in partnership with retailers like Flipkart and Croma, where customers can see the technology in action before making a purchase. For instance, potential buyers will understand how the Snapdragon processors enhance their productivity through features like generative AI.
As for app compatibility, Kondap reassured that Microsoft has made great strides in ensuring that a large percentage of apps work natively on Snapdragon devices. Consumers can expect smooth performance and a growing number of applications optimized for this architecture. Also, many popular games run well on Snapdragon, and as Qualcomm continues to collaborate with game developers, more support will follow.
Lastly, concerning the potential misuse of AI, Qualcomm is focused on responsible technology development. They are working towards robust security measures through initiatives like Microsoft Pluton, while also ensuring that the AI experience enhances user engagement with personal computers.
Qualcomm’s Snapdragon X processor aims to reinvigorate the PC market by blending advanced technology with user-friendly features, ultimately making powerful computing more accessible.