Samsung Shifts AI Strategy, Alters Business Approach

Samsung’s AI Strategy: A Major Shift

The Turnaround

• Samsung is changing its approach to artificial intelligence (AI).
• The company is moving away from its own AI model, Gauss, and embracing outside AI solutions.
• This change follows a meeting between Samsung’s chairman and OpenAI’s CEO.

Gauss AI: The Former Focus

• What it was: Samsung Gauss was the company’s own AI model.
• Capabilities: It could generate text, code, and images.
• Internal Use: Gauss was primarily used within Samsung.
• No longer the primary AI solution: Samsung is shifting its focus.

The Influence of External AI

• Google’s Gemini: Samsung is using Google’s Gemini AI in its products.
• Example: Gemini powers features in the Galaxy S25 phones.
• Competition: This helps Samsung compete with other companies, like Apple, which has its own AI, Apple Intelligence.

Embracing Collaboration: A New Business Model

• Shift in Strategy: Samsung is now open to working with other companies.
• Collaboration with Google: There are several signs of this new business model in place.

Examples of the Shift

• Chipsets for Galaxy S25: The latest Samsung Galaxy S25 phones use Qualcomm’s Snapdragon chip.
• Collaboration with Qualcomm: Samsung turned to Qualcomm for help.
• Exclusive Gemini Features: Working with Google to bring exclusive features for its phones.
• XR Headset Development: Samsung is partnering with Google on a headset to rival the Apple Vision Pro.
• Seeking Manufacturing Help: Samsung had sought help from TSMC to manufacture its Exynos chips.

The Future of AI at Samsung

• Replacing Gauss: Samsung will use external AI models instead of its own Gauss AI.
• Focus Areas: External AI models will be used to:
  • Improve production efficiency.
  • Predict product demand.
  • Manage inventory.
• Potential for More Collaboration: This shift opens the door for further collaborations in the future.

The Goal: A Better Smartphone Experience

• Focus on the Customer: The ultimate aim is to deliver an enhanced user experience through smartphone technology.