Samsung Shifts AI Strategy, Alters Business Approach

CloudBrain Team

1 month ago

Table of Contents

Samsung’s AI Strategy: A Major Shift

Samsung is changing its approach to artificial intelligence (AI).
The company is moving away from its own AI model, Gauss, and embracing outside AI solutions.
This change follows a meeting between Samsung’s chairman and OpenAI’s CEO.

Google’s Gemini: Samsung is using Google’s Gemini AI in its products.
Example: Gemini powers features in the Galaxy S25 phones.
Competition: This helps Samsung compete with other companies, like Apple, which has its own AI, Apple Intelligence.

Shift in Strategy: Samsung is now open to working with other companies.
Collaboration with Google: There are several signs of this new business model in place.

Chipsets for Galaxy S25: The latest Samsung Galaxy S25 phones use Qualcomm’s Snapdragon chip.
Collaboration with Qualcomm: Samsung turned to Qualcomm for help.
Exclusive Gemini Features: Working with Google to bring exclusive features for its phones.
XR Headset Development: Samsung is partnering with Google on a headset to rival the Apple Vision Pro.
Seeking Manufacturing Help: Samsung had sought help from TSMC to manufacture its Exynos chips.

Replacing Gauss: Samsung will use external AI models instead of its own Gauss AI.
Focus Areas: External AI models will be used to:
- Improve production efficiency.
- Predict product demand.
- Manage inventory.
Potential for More Collaboration: This shift opens the door for further collaborations in the future.

Focus on the Customer: The ultimate aim is to deliver an enhanced user experience through smartphone technology.