Suzuki 2W India Achieves 90,000 Sales in February 2025
Suzuki faces domestic sales drop, but exports have strong growth.
Suzuki’s Sales Report for February 2025
Suzuki Motorcycle India Pvt. Ltd. (SMIPL) has announced its sales figures for February 2025. The company sold a total of 90,206 units, which is a decrease of 7.42% compared to the 97,435 units sold in February 2024. While domestic sales fell, there was a significant increase in exports, rising by 18.54%, which helped to lessen the impact of the overall decline.
Year-on-Year Sales Overview
- Domestic Sales: 73,455 units, which is an 11.82% drop from 83,304 units in February 2024.
- Exports: 16,751 units, marking an 18.54% increase compared to 14,131 units in the previous year.
Month-on-Month Sales Comparison
February 2025’s sales were down by 17.18% when compared to January 2025, where Suzuki sold 1,08,921 units. A closer look at the numbers reveals:
- Domestic sales fell by 16.37%, dropping from 87,834 units in January 2025.
- Exports dropped by 20.56%, declining from 21,087 units in January.
Key Statements from Suzuki
Mr. Devashish Handa, the Executive Vice President for Sales, Marketing, and After Sales at Suzuki Motorcycle India, stated, “February’s sales reflect a variety of market conditions. While domestic sales saw a temporary dip, we are pleased with our export growth. We are committed to providing products that meet our customers’ needs and improving the overall experience for Suzuki two-wheeler riders.”
Suzuki’s Product Range
Suzuki offers a wide selection of scooters and motorcycles aimed at various types of customers in India. Here are some highlights from their lineup:
Scooters
- Suzuki Access 125: Popular for its premium features and performance.
- Burgman Street: Known for its stylish design and comfort.
- Avenis: Appeals to younger riders with its sporty aesthetics.
Motorcycles
- Gixxer Series: Includes the Gixxer 155 and Gixxer SF 250, recognized for their sporty design and technology.
- V-Strom SX 250: Suited for adventure touring, offering versatility and comfort for long rides.
Focus on Innovation
Suzuki continues to look for ways to innovate their product offerings. The company emphasizes comfort, riding dynamics, and technology to appeal to both new and seasoned riders. Their focus on enhancing the customer experience shows in their ongoing development of features in both their scooters and motorcycles.
Overall, while February 2025 results showed some challenges in domestic sales, the increase in exports reflects the brand’s potential in international markets. Suzuki aims to strengthen its presence in the two-wheeler segment by focusing on customer needs and product development.
