The eighth Google Store is poised to open in Washington DC later this year.

Google is expanding its presence in the retail market by opening a new store in Washington, D.C. This new location will be a 7,000-square-foot facility and will be the eighth Google Store in the United States. Notably, it will be the first Google Store in the nation’s capital. This opening is part of Google’s initiative to increase its retail footprint, especially for its Pixel, Nest, and Fitbit products.

Currently, Google has five stores in operation, primarily located in New York and California, with additional locations in Massachusetts and Illinois that were opened recently. Plans are also in place for two more stores to open in 2025. The Washington, D.C. store is expected to open later this year and will add to the total number of Google Stores, which will reach eight if everything goes smoothly.

The information about the new store comes from EastBanc, a real estate developer that owns the space at 3235 M St. NW, situated in the Georgetown area of Washington, D.C. The store will operate under a 10-year lease, highlighting Google’s commitment to its retail endeavors.

Google’s physical stores offer a chance for customers to explore their hardware products more closely. In these stores, customers can experience hands-on demonstrations of popular products like the Google Pixel smartphones, Nest home automation devices, and Fitbit wearables. In addition to selling products, the Google Stores also provide repair and support services, which are essential for competing with larger brands like Apple and Samsung that have extensive retail and service networks.

In addition to the Washington, D.C. location, Google has plans for two more stores: one in Santa Monica, California, which is set to open on March 7, and another in Austin, Texas. The Santa Monica store will be part of a broader strategy to enhance Google’s retail presence, which started with the opening of its first store in Chelsea, New York, in 2021.

Implementing this expansion strategy, Google aims to establish a more robust in-person shopping experience for customers, allowing them to learn about and interact with Google’s technology in a dedicated environment. As they continue to grow their retail footprint, Google is showing a clear intention to compete more aggressively in the market against other established tech brands. With more locations on the horizon, customers can expect easier access to Google’s product lineup, along with personalized support and services right in their communities.

Overall, as Google opens these stores, it’s not just about selling products but also about creating a space where customers can engage with the brand, receive support, and learn more about innovative tech solutions that Google has to offer. This retail development marks an exciting phase for Google and its customers alike, reflecting the company’s commitment to enhancing customer relationships through physical storefronts.