Google’s Renewed Interest in AR with Eye-Tracking Acquisition
Recently, Google has expressed strong interest in augmented reality (AR) and virtual reality (VR) technology, particularly through its Android XR platform. This renewed focus seems to be driven by the growing popularity of similar devices like the Apple Vision Pro and Meta’s Ray-Ban sunglasses. Collaborating with Samsung, Google is currently developing the Project Moohan headset, but it appears to aim even higher by potentially launching its own smart glasses.
Acquisition of AdHawk Microsystems
According to a report from Bloomberg, Google is finalizing a deal worth around $115 million to acquire AdHawk Microsystems, a Canadian startup specializing in low-power eye-tracking technology. If the acquisition moves forward, AdHawk’s team could become part of Google’s Android XR development unit. This follows Google’s earlier purchase of HTC’s XR division for $250 million, signaling a decisive move into the AR and XR markets.
Importance of Eye-Tracking Technology
AdHawk is known for developing advanced eye-tracking solutions, including hardware and software that allow devices to detect where users are looking. Their low-power components stand out in the market as they offer quicker analysis of eye movements compared to competitors. In addition to its eye-tracking chips, AdHawk has developed a pair of eyeglasses known as MindLink, which demonstrates the practical applications of its technology.
Previous Ventures in AR with Google Glass
Google’s journey in the AR sector is not new; it began with Google Glass, which ultimately fell short of market expectations and was discontinued. However, the company has reportedly been experimenting with new prototypes over the last few years, suggesting that they have been preparing for a second attempt in the smart glasses arena. The integration of AdHawk’s eye-tracking technology could play a pivotal role in the successful launch of a new device under the Android XR brand, making it more appealing to both consumers and businesses.
Future Developments and Expectations
Google’s ongoing developments have led to optimism within the tech community. During a showcase event named Project Astra, attendees witnessed a prototype of smart glasses, indicating that tangible products may soon follow. The combination of Android XR and cutting-edge AI could position Google’s upcoming offerings for greater success compared to previous iterations, such as the original Google Glass.
Consumer Interest
As Google forges ahead with these developments, there’s a question of consumer interest in an improved version of Google Glass. Surveys show a significant desire for an updated product, with many potential buyers expressing excitement about the idea of Android XR smart glasses from Google. It remains to be seen how this technology will reshape user experiences and interactions in the AR landscape.