Is Ford Planning a Four-Door Mustang? A Look into the Mach 4 Trademark

Ford’s New Trademark Filing

Recently, Ford made headlines with a trademark filing that hints at a new addition to its Mustang lineup. This sought-after news, shared by Ford Authority, revolves around the trademark of the name “Mach 4”. On February 25, 2023, Ford submitted this application to the United States Patent and Trademark Office (USPTO). The filing describes potential uses for the name, including "motor vehicles" such as gasoline and electric cars, pickup trucks, SUVs, and their parts.

What Could the Mach 4 Be?

The most intriguing question that arises from this filing is whether the Mach 4 might be a four-door version of the iconic Mustang. Ford’s CEO, Jim Farley, has made it clear that the Mustang can take on various shapes as long as it retains the same performance and character that enthusiasts love. Notably, during a private dealer event last summer, Ford allegedly showcased a Mustang sedan with the “Mach 4” badge.

The Historical Context

If the Mach 4 does come to fruition, it will be quite a historic moment for Ford. This would not only mark the first production sedan version of the Mustang but also the first sedan in Ford’s U.S. lineup in several years. The last sedan offered by Ford in the U.S. was the Fusion, which was discontinued in 2020.

The Connection with the Mustang Brand

The name "Mach" has a long history associated with the Mustang brand. It has been used for performance-related models, like the Mach 1 variant, which has been around since 1969, and more recently for the Mach-E, which is an electric SUV. According to Ford Authority, there is a precedent for introducing a four-door Mustang since the company showed a concept of this vehicle to its dealers back in 2018. Discussions about a possible Mustang sedan surfaced again in 2020, and despite changes in executive leadership at Ford, interest in the idea seems to persist. With last year’s dealer meeting and this new trademark application, the potential four-door Mustang is gaining more attention.

What to Expect from the Mach 4

Currently, details about the anticipated Mach 4 remain largely speculative. Important questions about when production might start and what type of powertrain it will utilize are still unanswered. However, the auto industry often moves quickly. For instance, it only took four months for Acura to unveil its new RSX crossover after the name was trademarked. Given this trend, it may not be long before we receive more information about the Mach 4.

Speculations on Features

While we wait, it’s exciting to think about what features the Mach 4 could potentially offer:

• Performance: Should maintain the high-performance standards expected from a Mustang.
• Design: Likely to reflect the sporty and aggressive styling of the Mustang lineage, even as a sedan.
• Powertrain Options: Could range from gasoline engines to electric power, aligning with Ford’s shift towards electrification.

Why a Four-Door Mustang?

The idea of a four-door Mustang might seem unconventional, especially when we’re used to seeing Mustangs as classic two-door sports cars. However, it makes sense from a market perspective. Sedans are often more practical for families while still allowing car enthusiasts to enjoy the performance and style associated with the Mustang brand.

1. Broader Market Appeal: The introduction of a four-door version could attract a wider audience, including families and those who require more space.
2. Compete with Rivals: Many competitors offer performance sedans, and a four-door Mustang would provide Ford a chance to compete in this segment.
3. Adaptability: Offering a sedan option keeps the Mustang relevant in an ever-changing automotive market that increasingly favors crossovers and SUVs.

Look Out for Updates

While the excitement builds around the potential for the Mach 4, one thing is clear: This could be a significant moment for Ford if it moves forward. Auto enthusiasts and Ford fans alike are keenly waiting for further updates. Whether it will indeed become a reality or remain a topic of speculation is something only time will tell.

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Overall, the Mach 4 idea highlights Ford’s willingness to innovate while staying true to the Mustang legacy. As we wait for more details, the concept of a four-door Mustang continues to generate buzz in the automotive community, leaving many eager to see what Ford has in store.