Loyal T-Mobile Customers Face Another Impactful Change

T-Mobile has been in the spotlight recently for breaking its promise not to raise prices on older plans. A report suggests that customers may be facing yet another price hike soon, leaving many feeling frustrated and disappointed.

Back in May, T-Mobile raised prices for every line by $2 to $5, despite assurances that they wouldn’t do so. This move angered many of their customers, particularly those who had signed up under the “Un-contract” plan introduced in 2015. This plan promised that prices would not increase, providing a sense of security to subscribers, especially those who were on Simple Choice plans or had unlimited 4G LTE service. Initially, there was a two-year guarantee against price increases, but later, it included all ONE customers and did not have a time limit. T-Mobile boldly stated that while prices could indeed fall, they would never rise again.

Not long after, they replaced the Un-contract promise with a “Price Lock” commitment. This new pledge stated that prices wouldn’t go up as long as customers remained on the same plan. However, it came with a warning: if prices did increase, T-Mobile would cover the final month’s bill for anyone who decided to leave their plan. Sadly, many of these promises seem to have been forgotten, as T-Mobile is now considering yet another price increase for its long-time customers.

According to a recent report, T-Mobile’s CEO, Mike Sievert, hinted during a company meeting that customers on older plans, who believed they were shielded by the Un-contract and Price Lock guarantees, may soon see price hikes. He mentioned that the company would be revisiting some pricing adjustments that began the previous year. This suggests that legacy customers could be facing new increased costs.

It seems that the previous price hike was applied without a clear strategy, making it feel random to many affected customers. Those who felt secure under the Un-contract and Price Lock were not spared during the last increase. It remains uncertain who would be affected by this new round of price hikes. If T-Mobile follows their earlier methods, there may be some customers who faced rising costs last time who are impacted again, while others who dodged the price increase may now find themselves on the list.

Despite the backlash from customers over the price increases last year, T-Mobile still managed to gain new subscribers and plans to add six million more mobile customers this year. This growth is partly because T-Mobile frequently offers enticing deals on devices and service lines, creating a complicated situation for many customers who feel they cannot easily leave.

For those who are unhappy with the potential for rising bills, there are alternatives available. Customers can consider switching to a prepaid plan or looking into mobile virtual network operators (MVNOs) that often provide more straightforward pricing without the risk of sudden price hikes. While T-Mobile has worked hard to attract new customers, the company’s recent behavior has many older customers wondering if they should remain loyal or seek better options elsewhere.