| Made by | Midjourney |
|---|---|
| Category | Rendering and visualisation |
| Best for | Architects, Developers |
| Platforms | Web |
| Pricing | Paid. Paid monthly or annual subscriptions (Basic, Standard, Pro, Mega). Stealth mode, which keeps your images private, is only on Pro and Mega. |
| Facts last checked | 12 November 2026 |
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What can Midjourney do for AEC teams?
| Task | How it helps, and the check |
|---|---|
| Mood and direction | Creates mood images for materials, light and atmosphere before you model in detail. Use them to agree a direction, not as a design. |
| Concept options | Shows several facade, landscape or interior directions side by side for an early client conversation. Label them as concept images. |
| Sketch and reference studies | Uses your sketches or reference photos as image prompts to explore variations. Check every image against the drawings before sharing. |
| Short concept videos | Animates images into short video clips for presentations. They are atmospheric, not walkthroughs of the actual design. |
Strengths and limitations
Strengths
- Strong, distinctive image quality for mood and atmosphere.
- Fast exploration of many visual directions.
- Accepts reference images as well as text.
Limitations
- Images are not generated from your model, so proportions, openings and materials drift from the actual design.
- Images are visible to others by default; Stealth mode is only on the Pro and Mega plans.
- Companies with more than US$1 million in annual gross revenue must be on the Pro or Mega plan to own their outputs, under Midjourney's terms.
What happens to your data?
- On Basic and Standard plans, your images are publicly visible on Midjourney; only Pro and Mega plans offer Stealth mode.
- Don't upload unpublished client designs or site photos unless your firm's AI usage policy allows it and you use Stealth mode.
- Read Midjourney's terms of service on ownership and on the licence you grant Midjourney over your prompts and images.
CloudBrain’s view
Good for mood and early concept images, where atmosphere matters more than accuracy. Firms should use the Pro plan for Stealth mode and the commercial-use rules, label every image as a concept, and switch to model-based renders once the design is fixed.
What is Midjourney?
Midjourney is an AI image generator. You describe an image in words, optionally add reference images, and it produces several image options that you can vary and refine. It can also animate images into short video clips. It is used through its web app at midjourney.com.
How do architects use Midjourney?
- Mood boards for materials, light and atmosphere at the start of a project
- Concept directions for facades, landscapes and interiors to discuss with a client
- Competition and pitch imagery where an evocative image matters more than precision
- Exploring references by varying a sketch or a photo of a precedent
What should you check before using Midjourney on projects?
- Design drift. Compare every image with the current drawings before it's shared, and label it as a concept image.
- Privacy. Use Stealth mode (Pro or Mega) for any unpublished project material.
- Commercial use. Check that your plan meets Midjourney's commercial-use rules for your firm's size.
Our article on AI rendering for architects covers a full review routine and when you still need a traditional render. CloudBrain's AI visualisation service sets up rendering pipelines for design teams, and aecoviz, made by CloudBrain, includes Render Studio and Concept Studio for architectural images.
Alternatives to Midjourney
- RunwayAI platform for generating and editing video, images and audio, used for concept films and presentation clips.
- Leonardo.AiAI image and video generator with custom style models, for concept images, mood boards and marketing visuals.
- KreaCreative AI suite for real-time image generation, render enhancement, upscaling and video in one web app.
Frequently asked questions
Can architects use Midjourney images commercially?
- Midjourney's documentation says companies with more than US$1 million in annual gross revenue must be on the Pro or Mega plan to own the images they create. Read its current terms before using images in client work or marketing.
Are Midjourney images private?
- Not by default. Images are visible to others unless you use Stealth mode, which is only available on the Pro and Mega plans.
Can Midjourney render my actual design?
- Not accurately. It generates images from prompts and reference images, not from your model, so details drift. For images that must match the design, use a model-based render.
Sources (checked 12 November 2026)
- Comparing Midjourney plans (Midjourney docs) (opens in a new tab)
- Using images and videos commercially (Midjourney docs) (opens in a new tab)
- Midjourney terms of service (opens in a new tab)
CloudBrain is independent of Midjourney and is not paid for this listing. Features and prices change; check the vendor’s website before you buy. All AI tools